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EP 45Jul 31, 2026· 6 min

Thirty Seconds That Sells

0:000:00↓ MP3
AI-distilled 30-second customer stories — craft and machine in one move.

The highest-leverage thing one team built all year, for almost nothing: thirty-second customer stories, AI-distilled and memorized. Craft and machine in one move.

What Nate and Ava discuss

  • Why a 30-second story beats the case-study PDF in the first minute
  • Building the catalog fast with AI — and who owns keeping it true
  • Telling it human and tuned to the room, not canned

The move

Distill your existing case studies into 30-second stories — who, what hurt, what you did, the number. Have every SE memorize five or six, and open with the one that mirrors the customer in the room.


🔗 Resources & Links: paths.to/presales

📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call

Your hosts

Nate Hargrove

Nate Hargrove
The Seasoned Pragmatist

Ava Vasquez

Ava Vasquez
The Modern Builder

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