Is vertical expertise something you hire, or something AI can now fake?
Same product, four industries, and a customer who smells a tourist in one question. Is vertical expertise something you hire, or something AI can now fake?
What Nate and Ava discuss
- Knowledge problem vs. distribution problem — diagnose which you have
- How AI raises the prep floor but not the credibility ceiling
- Hire-from-the-industry-and-teach-sales, versus the reverse
The move
Decide per vertical whether your gap is knowledge or distribution. Build the 'get deep fast' muscle in everyone with AI prep — and hire the natives for the deals where the ceiling is what wins.
🔗 Resources & Links: paths.to/presales
📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call
Your hosts
Nate Hargrove
The Seasoned Pragmatist
Ava Vasquez
The Modern Builder